Kartesia partners with Mentha in support of visual content leaders Bright River and Zibber
Kartesia, the European specialist provider of financing solutions for small and mid-sized companies, is pleased to announce that it has provided financing to support Mentha-backed Bright River and Zibber (together the “Group”) in their mission to enhance online product presentations for businesses across end markets globally.
The Group provides visual content solutions for brands, retailers, and content creators through Bright River, and end-to-end marketing solutions to real estate professionals through Zibber. With its proprietary AI-enabled software, the Group offers a range of visual content solutions including ‘true to life’ image and video editing, 3D-models, and CGI-rendering. Such detailed and high-quality product content increases online conversion rates for its clients, attracts a larger pool of interested buyers, and reduces product return rates for end customers. By utilizing a streamlined hybrid workflow, the Group has been able to outperform its competitors in terms of efficiency and quality, showcased by the fastest time-to-web services and a near perfect first-time right score.
With the support of Mentha and capital deployed from Kartesia´s Senior Opportunities (“KSO”) strategy, Bright River and Zibber will continue to further solidify and expand their position as the preferred supplier for international clients, with a proven ability to continuously deliver high-quality visual content solutions.
The deal team at Kartesia consisted of Ruben Moen, Jan-Paul van Hees and Roy Schrijvers van Zenden.
David Jonkers, CEO of Bright River, commented: “Kartesia’s backing and support enables us to further enhance our innovative visual content solutions and strengthen our position as a trusted partner for our clients across the globe. We’re excited to continue driving growth and delivering exceptional value to our customers.”
Ruben Moen, Associate Director at Kartesia, commented: “We are excited to partner with the Group and Mentha because we are convinced that high-quality visual content is increasingly important in the buying decision of end customers across sectors. The Group’s content boosts conversion rates, driving improved business performance for its clients. The Group is well positioned to leverage its position as a leader in innovation with a tech enabled-approach. Additionally, we are impressed by the progress made in recent years under Mentha’s leadership, which is underpinned by the successful acquisition and seamless integration of several add-ons, along with a high level of operational maturity in efficiency, quality, and financial performance.”
Stijn Dietz, Investment Director at Mentha, commented: “We are very pleased with this financing, which empowers the Group to accelerate its growth beyond the current core into exciting new territories. Over the past months, Kartesia has demonstrated a strong commitment and entrepreneurial spirit, making it an excellent partner to effectively support the execution of our ambitious strategy.”